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Sales & Marketing: Page 2
Management
Pre-Planning the 2023 Marketing Budget
Five factors that impact your allocations.
August 23, 2022
PMMI News
Introducing the Emerging Brands Summit
This one-day event created for startup CPGs will launch at PACK EXPO International.
May 31, 2022
Management
Managing Salespeople in the New Normal: A Case for Micro-coaching
To build successful sales teams, we need to combat the perception that pro-active coaching is a form of micro-managing.
May 31, 2022
Management
The Non-negotiable Traits of a Successful Salesperson
Find candidates that meet these four critical characteristics necessary for success selling in any industry.
March 14, 2022
Management
Hiring a Manufacturing Marketing Leader
Depending upon the needs of the organization, there are different skills and experience to keep in mind when choosing the right candidate.
February 15, 2022
Management
Four Ways to Drive CRM Adoption and Accountability
If your company is struggling to drive consistent usage of the customer relationship management system, try these approaches.
December 14, 2021
Management
2022 Marketing Trends: Four Areas to Center Your Focus
Focus on these four marketing techniques to reach new customers in the new year.
December 13, 2021
Management
Sales Pipeline Forecasting – Fact or Fiction?
Learn how to improve the accuracy of your sales team’s pipeline forecasting and the effectiveness of your sales management approach.
September 7, 2021
Workforce
Mitigating the Risk of the Lawyer Effect
Prevent deals from falling apart due to lower-level stakeholders who maintain the dominant and outspoken role in the meeting with a salesperson.
June 15, 2021
Management
How to Shift From Sales Manager to Effective Deal Coach
Great sales coaching starts with a sales manager truly caring about the success of their direct reports and a plan for coaching them on how to achieve that success, especially when it comes to deal coaching.
March 2, 2021
Business Intelligence
The Non-Negotiable Traits of a Successful Salesperson
Discover the essential characteristics your company should look for when hiring your next salesperson.
December 16, 2020
Management
Sales Focus: Selling on the Phone in the “New Normal”
The ability to sell in a virtual situation vs. in person requires a different skill set for engaging the prospect.
October 9, 2020
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